or Consumer Segmentation
is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.
Through rigorous analyses it is possible to identify and separate your customer base into distinct groups with common characteristics to help gain a deeper understanding of the profile of each segment. The end game is better informed planning and marketing decisions so as to improve overall business performance.
Our experts can help:
- Generate a complete customer profile to help predict future behavior through a 360? customer view
- Determine the revenue potential of each target segment according to its profit potential and the ability of your company to serve them
- Create advertising and promotional plans tailored to a target group
- Assist with insights that support product development and pricing initiatives.
- Aid in developing tailored customer experience practices that will improve your customers? experience and result in greater sales and profit from each segment