Customer Analytics
Customer Segmentation & Profiling, Customer Lifetime Value, Cross & Up-Selling and more...
Customer Analytics
  • Market Basket Analysis

    Market Basket Analysis, broadly a type of marketing analytics and a flavor of association analysis, is aimed at uncovering the associations and connections between specific objects, based upon the theory that if you buy a certain group of items, you are more (or less) likely to buy another group of items. Leveraging Market Basket Analysis the analysts simulate combinations of products that frequently co-occur in transactions. For instance, people who buy baking flour also possibly tend to buy icing sugar.

    Our experts can help with:
    • Optimizing store layouts to put products that occur together close to one another and improve the shopping experience.
    • Cross/Up selling by incentivizing customers to spend more on their shopping baskets.
    • Informing the placement of content items on your media sites, or products in your catalogues
    • Driving recommendation engines ? (customers who bought this also bought these products?)
Customer Analytics Expert
Related Work
Fixed Price - Est. Time: 2 months,

We are desirous of increasing the conversions amongst the unique visitors that come to our website each day. We capture basic prospecting data about our visitors and would like to leverage that data to increase our leads/sales. We are looking at agencies that could help us with a tangible improvement with a short term project. Subsequently, we could convert this into long term retainership based contract.