Next-best-action is a customer-centric marketing paradigm that combines operational and market data with analytics and seeks to understand each individual customer so as to present them with relevant offers based on what makes sense for them to buy as determined by the customer’s interests and the marketing organization’s business objectives.
The approach that
Next Best Action adopts is in contrast to traditional marketing approaches that first create a proposition for a product or service and then attempt to find interested and eligible prospects for that proposition.
For instance, a bank?s officials can leverage analytics over transactional, lifecycle status, and other insights about a customer to help determine that the
next best action is to offer a credit card customer a home loan at a lower rate than the competition.
Our experts can help:
- Acquire the right customers.
- Offer the right products that a customer may need next and offer a great shopping experience.
- Propose relevant offers tailored to a customer?s requirement
