Customer Analytics
Customer Segmentation & Profiling, Customer Lifetime Value, Cross & Up-Selling and more...
Customer Analytics
  • Cross and Upsell

    Marketing organizations strive to deliver a higher return on investment from their marketing spend. They are concerned about the impact of proliferation of channels, through which customers interface with an organization, on their marketing effectiveness.

    Predictive Analytics can enable better Upselling and Cross Selling by more precise segmentation of potential buyers and facilitate a deeper understanding of their needs and motivations. By optimizing the marketing offer and the messaging directed at these buyers, predictive analytics provides an effective path to better marketing ROI.

    Orchestrate individualized, contextual interactions that your customers will find relevant, satisfying and valuable.

    Our experts can help:
    1. Create precise retention, Cross-selling and Upselling models, identify ideal product mixes and next-best offers that can be target delivered, leading to higher response rates and an improved ROI.
    2. Win, serve and retain the best and most profitable customers
    3. Achieve better targeting and higher response rates per marketing campaign
Customer Analytics Expert
Related Work
Fixed Price - Est. Time: 2 months,

We are desirous of increasing the conversions amongst the unique visitors that come to our website each day. We capture basic prospecting data about our visitors and would like to leverage that data to increase our leads/sales. We are looking at agencies that could help us with a tangible improvement with a short term project. Subsequently, we could convert this into long term retainership based contract.