Web Analytics
A/B & Multivariate Testing, Conversion Rate Optimization, Website Audit and more...
Web Analytics
  • A/B & Multivariate Testing

    A/B Testing

    AB testing, also referred to as split testing, is a method of website optimization in which the conversion rates of two versions of a page ? version A and version B ? are compared to one another using live traffic. The two versions of a web page have traffic split evenly between them and you can change any variable you want from page to page to arrive at the one that works best for a give objective/KPI.

    Multivariate Testing

    Multivariate testing uses the same core mechanism as A B testing, but compares a higher number of variables, and reveals more information about how these variables interact with one another. The point of the multivariate test is to give you an idea of which elements on a web page play the biggest role in letting you achieve the objective of that page.
    The multivariate tests is more complicated and best suited for more advanced marketing testing in so far as the interaction of the variables with one another is concerned.

    Our experts can help:
    1. Test the effectiveness of various design stories, quickly
    2. Target design efforts to the elements of your page that have the most impact.
    3. A/B testing is also a good way to introduce the concept of optimization through testing to a skeptical team, as it can quickly demonstrate the quantifiable impact of a simple design
    4. You could leverage Advanced analytics for each variation in individual design elements
Web Analytics Expert
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Fixed Price - Est. Time: 1 week,

Looking for visual representation of our analytics of past 3 years to understand the customer behaviour. We will provide complete access to our analytics account. Do let me know if you need any specific details to present this report. We will provide complete access to our analytics account. Do let me know if you need any specific details to present this report.