Marketing Analytics
Customer Segmentation & Profiling, Customer Driven Marketing, Marketing Mix and ROI and more...
Marketing Analytics
  • Segmentation & Profiling

    Customer segmentation or Market segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.

    Through rigorous market analysis it is possible to identify and separate your customer base into distinct groups with common characteristics to help gain a deeper understanding of the profile of each segment. The end game of market segmentation is better informed planning and marketing decisions so as to improve overall business performance.

    Our experts can help:
    • Generate a complete customer profile to help predict future behavior through a 360? customer view.
    • Determine the revenue potential of each target segment according to its profit potential and the ability of your company to serve them.
    • Leverage market segmentation to create advertising and promotional plans tailored to a target group.
    • Assist with insights that support product development and pricing initiatives.
    • Aid in developing tailored customer experience practices that will improve your customers? experience and result in greater sales and profit from each segment.
Marketing Analytics Expert
Related Work
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Our client, a home appliances manufacturer, wants to understand the past effectiveness of the marketing spend and take decisions regarding their future spend directions. We are looking for providers who could assist us in establishing the impact of key marketing variables.

Fixed Price - Est. Time: 12 months,

We are looking at augmenting our team with an ML Engineer. We are a retail house and need an ML Engineer to train for our upcoming e commerce venture. 

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Looking for visual representation of our analytics of past 3 years to understand the customer behaviour. We will provide complete access to our analytics account. Do let me know if you need any specific details to present this report. We will provide complete access to our analytics account. Do let me know if you need any specific details to present this report.