Marketing mix modeling (MMM) is a statistical technique to identify the optimal mix of marketing tools (marketing mix) which when deployed leads to a quantifiable impact on future sales. Typically, involving the use of multiple regression techniques to predict an optimal mix of marketing variables and how these relate to an outcome such as sales or profits,
Marketing mix analytics can be leveraged to estimate the net effect of marketing variables on a company?s sales or profits
Our experts can help:
- Use predictive analytics to identify and optimize marketing investments that are most likely to produce long-term revenue growth.
- Simulate the impact of a change in the marketing strategy or budget?
- Balance out short/medium-term marketing and promotion tactics with long-term brand cultivation needs
- Plan and optimize marketing investments to drive sales by customer segment?
- Quantify the value, impact and ROI for each media channel and optimize resource allocation between traditional media and digital media.
- Chalk out appropriate marketing mix by region, market and channel.
