Profile

I am presently working as a Senior Consultant at Analytics Practice, Chennai. Working at Kantar, as well as having pursued M.B.A. in Analytics and Marketing, has provided me with ample opportunities to work on different real ? world business problems faced by organizations belonging to various domains like BFSI, Telecom, CPG, Pharmaceuticals and Technology. The nature of the projects varied from Churn analysis for one of the largest telecom service providers in the US, Segmentation and Sizing of potential target groups for different products planned to be launched by a CPG company, Prediction of Sales for different stores for the largest distributor of Bacardi in the US, Driver analysis for adoption of credit cards for one of the largest banking organizations globally, Sentiment Analysis using Text Analytics and NLP, for one of the largest telecom service providers in the US, and Discrete Choice Modelling for one of the leading guided tour service providers in the world.